Just like visuals and sounds, scent leaves lasting impressions on the human brain. This is where “scent marketing” comes into play.
Scientific Basis: Research shows that the sense of smell has a 35% stronger impact on memory.
Impact on Sales: In stores with the right fragrance, customers can spend up to 20% more time shopping.
Customer Loyalty: Repeated pleasant experiences make customers more attached to your brand.
With scent machines, you can make your brand not only visible but also tangible through scent.